Alumnus Doug Zarkin, B.B.A. ’92, was recently named by Entrepreneur as a top 50 franchise chief marketing officer gamechanger. Zarkin is the chief marketing officer of the Pearle Vision brand of EssilorLuxottica, a global leader in the design, manufacturing and distribution of ophthalmic lenses, frames and sunglasses.
Entrepreneur quoted what other marketers had to say about Zarkin: “Doug joined the brand in 2012 and has transformed the marketing of Pearle Vision. He’s established an award-winning team that has built equity-based campaigns based on the heritage of the brand and the motto of ‘nobody cares for eyes more than Pearle.’ His innovation has elevated all facets of the brand’s marketing program, including national, local and grand openings.”
