GW Narrows Moniker Options Down to Four

The university also launches its next round of community engagement.

March 20, 2023

Moniker Madness

Members of the George's Army student section wave pennants with their preferred moniker option at the men's basketball game on March 4. (William Atkins/GW Today)

The finalists for the new moniker have been narrowed from 10 to four possibilities:  Ambassadors, Blue Fog, Revolutionaries and Sentinels.

The options were narrowed down during the “First Impressions” phase of “Moniker Madness,” as the university received nearly 20,000 points of feedback from the GW community. Thousands participated in the 15-minute moniker survey, completed an online slider activity rating each moniker option or chose their favorite pennant at the March 4th men’s basketball game

The final four moniker possibilities originated from a list of 10 finalist options based on the thousands of suggestions from the GW community, alignment with the guiding principles, feedback from multiple focus groups and input from the Moniker Advisory Committee, which includes representation of students, faculty, staff and alumni.

Now “Moniker Madness” moves to the next phase, running March 20 through April 28 called “Try It on For Size,” which includes additional community engagement activities that will provide students, faculty, staff and alumni with opportunities to provide additional feedback on the 4 finalists.  

The community will be invited to view hype videos for each of the four remaining options and rate each video. In addition, GW community members can select branded merchandise representing the four moniker options at various athletic events and on-campus activities throughout this phase.  

“It has been energizing to see so many members of the GW community participate in the development of our new moniker. As we begin this next phase of feedback, I hope all GW community members continue joining us in this deliberate and thoughtful process for developing the new moniker,” said Vice President for Communications and Marketing Ellen Moran.