Salah Hassan, professor of global marketing and brand management at the George Washington University School of Business, was invited by the American University (AUC) in Cairo, Egypt, to serve as a distinguished visiting research professor over the summer.
During his time in Egypt, Hassan conducted an executive leadership forum in which he addressed the role of universities in promoting dialogue on climate action. Hassan also met with H.E. Yasmine Fouad, minister of environment of the Arab Republic of Egypt, as well as with corporate leaders and chief sustainability officers as part of an event launching Chapter Zero Egypt, the 27th Chapter of the World Economic Forum’s Climate Governance Initiative.
While at AUC, Hassan met with GW Business alumni and the deans of the AUC School of Business and the AUC School of Science and Engineering to discuss future collaboration.