Practitioners in the classroom cited as a highlight of 11-course master’s track.
By James Irwin
The Graduate School of Political Management’s Strategic Public Relations program was named PRWeek’s PR Education Program of the Year at the publication’s annual awards dinner Thursday evening, cited for its use of real-world practitioners in the classroom and its innovative curriculum.
The program, an 11-course master’s track that develops core public relations skills and emphasizes hands-on implementation as part of the classroom experience, offers a wide range of courses, including nonprofit and association communications strategies, ethical standards in public relations and public affairs, and media relations in the new media world. A social media 2.0 course, launched last year and taught by program director Larry Parnell, provides training and analysis of social strategy.
GSPM also added two six-course graduate certificates last year, in strategic public relations and global PR.
“Larry has worked tirelessly to make the Strategic PR program at this university one of the best in the nation, and he has succeeded,” GSPM Director Mark Kennedy said in a release. “Any communicator looking to advance his or her career should have pursuing this master’s degree at the top of their to-do list.”