Advertising Purpose During the Super Bowl

Mark Kennedy, director of the Graduate School of Political Management, authors an opinion piece on companies promoting positive social behavior tied to their products or services in the television ads they produced for display during the Super Bowl game.

February 3, 2015

Mark Kennedy, director of the Graduate School of Political Management, authors an opinion piece on companies promoting positive social behavior tied to their products or services in the television ads they produced for display during the Super Bowl game.

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Read the full article in the Huffington Post